Why I built
HeyLoopy.

Before HeyLoopy I scaled a deep-tech startup. I hired good people and gave them good documentation, and I still watched the training not survive contact with a busy quarter. The problem was not the team. It was that a one-time training event is the worst possible way to make something stick.

I did my PhD in bioengineering studying how the brain encodes information and how quickly it loses it. The science of durable recall has been settled for more than a century: spaced practice, active retrieval, the forgetting curve. Almost no workplace training uses it.

HeyLoopy is that science, pointed at the work that has to survive month six. It takes the SOPs and policies your team already wrote and turns them into 60-second daily drills, so the procedure is still there when the audit, the near-miss, or the 2am call arrives. It does not replace your LMS. It works on the part the LMS was never built for: recall that lasts.

We are early: a small team, founder-led, a few months in. I do the cold outbound and the follow-ups myself, so there is no SDR floor pretending to be me. If your team takes training that has to stick six months later, email me directly.