Business Metrics

Customer Acquisition Cost CAC formula LTV to CAC ratio

What is Customer Acquisition Cost (CAC)?

A detailed guide for business owners to understand Customer Acquisition Cost, how to calculate it, and its importance in long term business sustainability.

5 min Sep 7, 2025

data literacy business metrics team alignment

The Dashboard Gap: Why Your Entire Team Needs to Read the Metrics

Learn why data literacy is critical for every employee and how sharing business metrics builds trust, reduces owner stress, and creates true accountability.

7 min Aug 31, 2025

retention rate customer churn business metrics

What is Retention Rate and Why it Matters

Learn the definition and importance of retention rate for managers focusing on customer loyalty and sustainable business growth.

4 min Aug 23, 2025

conversion rate business metrics managerial guidance

What is Conversion Rate?

Learn the definition of conversion rate and how managers can use this metric to reduce stress and improve business decision making.

4 min Jul 20, 2025

logo churn customer retention business metrics

What is Logo Churn?

An essential guide for business managers explaining logo churn, its difference from revenue churn, and how to use this metric to improve team performance and customer retention.

5 min Jun 23, 2025

Employee Net Promoter Score eNPS employee engagement

What is Employee Net Promoter Score (eNPS)?

A practical guide for business owners to understand eNPS, a metric for measuring team loyalty and engagement without the fluff of complex surveys.

4 min May 21, 2025

The SOP they learned six months ago is already fading.

Death of the Binder