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Media kit

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Company facts, founder bio, quotes, and brand assets in one place. We are glad you are here and happy to support your reporting.

Access brand assets About HeyLoopy Press inquiries · press@heyloopy.com
§ 01 What HeyLoopy is

Training that survives month six.

HeyLoopy makes employee training software that helps organizations train and onboard their teams faster and with less friction. At the core of the platform is Loopy, HeyLoopy's AI, which turns the documents an organization already maintains into daily 60-second drills.

The drills are built on the neuroscience of spaced repetition and active recall: each team member is asked the right question at the right time, so knowledge is reinforced just before it would otherwise be forgotten. Admins get a clear view of team performance and where the knowledge gaps are.

Yearly training fails the recall test by month six. Most training methods throw content at employees once and hope it sticks. HeyLoopy was built to fix exactly that. The company grew out of founder Ben Schmidt's experience scaling his previous startup, where headcount grew sixfold in six months and conventional training buckled under the pressure.

§ 02 Company facts
Brand name

HeyLoopy

Legal entity

LoopBot Corporation

Formerly LoopBot.AI, renamed December 2025

Founded

April 23, 2025

Headquarters

Pittsburgh, Pennsylvania, USA

Team

One human, one AI

Ben Schmidt and Loopy

Funding

Bootstrapped

No outside fundraising

Crunchbase

loopbot-ai

§ 03 Founder
Ben Schmidt, founder and CEO of HeyLoopy
Ben Schmidt · Founder & CEO
LinkedIn: Ben Schmidt

Ben Schmidt, Founder & CEO

HeyLoopy is the second company I have founded. Before it, I was co-founder and CEO of RoadBotics, a Carnegie Mellon spin-out acquired by the Michelin Group in 2022. I stayed on after the acquisition as CTO of Michelin Mobility Intelligence, then left to build again.

I am a builder and engineer by training and inclination. I earned a PhD in bioengineering focused on machine learning in medical imaging, working across domains from stem-cell therapies to non-invasive brain imaging with MRI and MEG. Before RoadBotics I was at kWantera, an energy-market forecasting startup, which is where I learned I was built for startups rather than big-company life.

Every venture and every degree has come back to the same thing: matching the right technology to a real problem in a hard industry. HeyLoopy is that instinct pointed at workplace training. I want to build technology that makes people better at their work, not technology that removes the dignity of it.

§ 04 Quotes from the founder

"Your team's potential is your ultimate asset. Our AI isn't just about efficiency; it's about unlocking that potential by delivering knowledge that sticks, precisely when and how they need it."

Ben Schmidt, Founder

"Forget the pain of creating training. Our AI transforms your existing knowledge into dynamic learning experiences in clicks, freeing your L&D teams to focus on strategy, not content production."

Ben Schmidt, Founder

"We can move beyond training everyone the same way. We can now truly individualize learning, ensuring every employee is poised for their role and for tomorrow's challenges."

Ben Schmidt, Founder
§ 06 Brand assets

Logos, the company icon, and founder photos.

The press kit includes the HeyLoopy logo in PNG and SVG, the company icon, a brand teaser image, and a folder of founder photos. For anything you cannot find, email press@heyloopy.com.

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§ Try free

Training that survives month six.

Daily 60-second drills, built from the documents you already have. Free for teams up to three.

3 seats free · no card · first drill in five minutes